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isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic theory"
~subject:"Virales Marketing"
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Search: subject_exact:"Informationsverhalten"
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Virales Marketing
Information behaviour
81
Informationsverhalten
81
Theorie
29
Theory
29
Consumer behaviour
19
Information provision
19
Informationsversorgung
19
Konsumentenverhalten
19
Asymmetric information
18
Asymmetrische Information
18
Game theory
16
Spieltheorie
16
Information acquisition
14
Economics of information
11
Informationsökonomik
11
Learning process
11
Lernprozess
11
Rational inattention
11
Experiment
10
Internet marketing
9
Online-Marketing
9
Mechanism design
8
Mechanismus-Design-Theorie
8
Rationality
8
Rationalität
8
Communication
7
Information costs
7
Information dissemination
7
Informationskosten
7
Informationsverbreitung
7
Kommunikation
7
Product information
7
Produktinformation
7
Social Web
7
Social web
7
Viral marketing
7
Auction theory
6
Auktionstheorie
6
Incomplete information
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Bartschat, Maria
1
Burton, Suzan
1
Chen, Jie
1
Cziehso, Gerrit P.
1
Du, Zhao
1
Filieri, Raffaele
1
Fong, John
1
Gupta, Pranjal
1
Harris, Judy
1
Hennig-Thurau, Thorsten
1
Hu, Han-fen
1
Krishen, Anjala S.
1
Teng, Lefa
1
Wang, Fang
1
Wang, Shan
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Yu, Xueer
1
Yu, Ying
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of business research : JBR
Journal of economic theory
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Electronic commerce research
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific journal of marketing and logistics
1
Breaking new ground in theory and practice
1
Consumer information systems and relationship management : design, implementation, and use
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
1
ESCP-EAP working paper
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Global business and finance review
1
Global economic review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of networking and virtual organisations : IJNVO
1
International journal of services and operations management : IJSOM
1
Journal of behavioral decision making
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of management science and engineering
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
2
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
3
When is enough, enough? : investigating product reviews and information overload from a consumer empowerment perspective
Hu, Han-fen
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
100
(
2019
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012023771
Saved in:
4
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
5
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
6
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
7
A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
Fong, John
;
Burton, Suzan
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003717198
Saved in:
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