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isPartOf:"JMM : the international journal on media management"
~isPartOf:"Information economics and policy : IEP"
~language:"eng"
~subject:"Zeitschrift"
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Depken, Craig A.
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JMM : the international journal on media management
Information economics and policy : IEP
United Nations publication
27
1999/2000: Country reviews
15
World economic and financial surveys
12
International business series
6
The journal of media economics
6
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International journal of intercultural relations : IJIR ; official publication of the International Academy for Intercultural Research
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Legal and business aspects of the magazine industry 1984
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Contemporary economic policy : a journal of Western Economic Association International
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ECONIS (ZBW)
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The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
2
The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 344-361
Persistent link: https://www.econbiz.de/10003574960
Saved in:
3
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
4
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
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