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isPartOf:"JMM : the international journal on media management"
~isPartOf:"Operations research"
~language:"eng"
~subject:"Zeitschrift"
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JMM : the international journal on media management
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ECONIS (ZBW)
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The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
2
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
3
TIMS ORSA bulletin
Institute of Management Sciences
;
Operations Research …
;
…
-
Providence, RI : TIMS
;
Baltimore, Md. : ORSA
;
1989: …
-
1.1976 - 38.1994
Persistent link: https://www.econbiz.de/10000352298
Saved in:
4
Bulletin of the Operations Research Society of America
Operations Research Society of America
-
Baltimore, Md.
-
1.1952/53 - 23.1975
Persistent link: https://www.econbiz.de/10000351946
Saved in:
5
Operations research, Management science : OR MS ; the international literature digest
Executive Sciences Institute <Whippany, NJ>
;
Executive …
-
1961-: Davenport, Iowa : Executive Sciences Institute
;
…
-
1.1961 -
Persistent link: https://www.econbiz.de/10000355548
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