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isPartOf:"JMM : the international journal on media management"
~isPartOf:"The journal of media economics"
~language:"eng"
~subject:"Zeitschrift"
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Arango-Kure, Maria
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JMM : the international journal on media management
The journal of media economics
United Nations publication
27
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15
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12
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6
Central and Eastern European online library
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Legal and business aspects of the magazine industry 1984
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ECONIS (ZBW)
8
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1
Bad news sells : the demand for news magazines and the tone of their covers
Arango-Kure, Maria
;
Garz, Marcel
;
Rott, Armin
- In:
The journal of media economics
27
(
2014
)
4
,
pp. 199-214
Persistent link: https://www.econbiz.de/10011295893
Saved in:
2
The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
3
The influence of a shortened magazine supply duration on newsstand magazine sales
Tscheulin, Dieter K.
;
Dietrich, Martin
;
Lindenmeier, Jörg
- In:
The journal of media economics
20
(
2007
)
4
,
pp. 239-258
Persistent link: https://www.econbiz.de/10003639146
Saved in:
4
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
5
Who wants you when you're old and poor? : Exploring the economics of media pricing
Koschat, Martin A.
;
Putsis, William P.
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001513102
Saved in:
6
A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
Saved in:
7
Print media in the advertising markets of the future
Schrape, Klaus
- In:
The journal of media economics
6
(
1993
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10001147908
Saved in:
8
Influences on the survival of new consumer magazines
Husni, Samir A.
- In:
The journal of media economics
1
(
1988
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10001096247
Saved in:
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