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isPartOf:"JMM : the international journal on media management"
~language:"eng"
~person:"Wang, Xiaopeng"
~subject:"Zeitschrift"
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Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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