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isPartOf:"JMM : the international journal on media management"
~language:"eng"
~subject:"Zeitschrift"
~type_genre:"Article in journal"
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Magazine
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Deutschland
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Hubert, Frank
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JMM : the international journal on media management
The journal of media economics
6
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
4
Contemporary economic policy : a journal of Western Economic Association International
2
Information economics and policy : IEP
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International journal of internet marketing and advertising : IJIMA
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Journal of international consumer marketing
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The journal of world investment & trade : law, economics, politics
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Canadian public policy : a journal for the discussion of social and economic policy in Canada
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Health marketing quarterly
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Interfaces : the INFORMS journal on the practice of operations research
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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International journal on media management : JMM
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Journal of advertising
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Journal of applied econometrics
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Journal of consumer behaviour
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of economic behavior & organization : JEBO
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Journal of historical research in marketing
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ECONIS (ZBW)
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The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
2
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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