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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
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Brand image
Mode
35
Fashion
26
Consumer behaviour
14
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Brand management
10
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10
Bekleidungsindustrie
9
Clothing industry
9
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8
Luxusgüter
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Social web
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Textile distribution
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Ko, Eunju
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Jahrbuch der Absatz- und Verbrauchsforschung
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
21
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of marketing management : IJMM
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Economics & finance notes
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
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