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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Mode
48
Fashion
39
Consumer behaviour
27
Konsumentenverhalten
27
Bekleidungsindustrie
14
Clothing industry
14
Brand management
13
Markenführung
13
Brand image
9
Markenimage
9
Textile distribution
9
Textilhandel
9
Luxury goods
7
Luxusgüter
7
Beziehungsmarketing
5
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5
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Ko, Eunju
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Jahrbuch der Absatz- und Verbrauchsforschung
International journal of business and globalisation : IJBG
Journal of Islamic marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of retail and distribution management
14
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
Psychology & marketing
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
International journal of production research
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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All
ECONIS (ZBW)
48
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1
Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.
;
El Seidi, Reham
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
Saved in:
2
When modesty meets fashion : how social media and influencers change the meaning of hijab
Karakavak, Zerrin
;
Özbölük, Tuğba
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2907-2927
Persistent link: https://www.econbiz.de/10014428812
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
6
Female Muslim identity and modest clothing consumption in the UK
Ashraf, Samreen
;
Mansur-Williams, Asmah
;
Bray, Jeff
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2306-2322
Persistent link: https://www.econbiz.de/10014362551
Saved in:
7
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
8
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
9
Islamic apparel brand personality model
Zaki, Rana M.
;
Kheir El Din, Amr
;
Elseidi, Reham I.
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
Saved in:
10
Hijabista willingness to accept premium pricing : an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Journal of Islamic marketing
13
(
2022
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10012797433
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