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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"Brand image"
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Brand image
Mode
26
Fashion
17
Consumer behaviour
11
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Brand management
9
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9
Luxury goods
6
Luxusgüter
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purchase intention
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1
Ko, Eunju
1
Lee, Hojae
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Lee, Sanghoon
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Pareek, Ashish
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Platania, Silvia Maria
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Rishi, Bikramjit
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Rubab, Nida
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Saini, Aarti
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Sandhu, Kamran Yousef
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
21
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Economics & finance notes
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
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ECONIS (ZBW)
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
The impact of website designing factors on online purchase intention : evidence from fashion brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
4
Social comparison of luxury fashion brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
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