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isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
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Marketing management
Consumer behaviour
1,896
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1,896
Brand management
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Brand image
354
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354
Beziehungsmarketing
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Ko, Eunju
5
Laroche, Michel
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Aiello, Gaetano
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Alvarez-Milán, Agarzelim
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Benedettini, Ornella
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Chaudhuri, Malika
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Chen, Hao
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Choi, Jeonghye
1
Chowdhury, Ilma Nur
1
Chung, Jaiho
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Journal of business research : JBR
Journal of retailing and consumer services
45
Journal of marketing communications
34
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
SpringerLink / Bücher
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Journal of Islamic marketing : JIMA
19
Journal of retailing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of consumer marketing
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Springer eBook Collection
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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The journal of business & industrial marketing
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Cogent business & management
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International journal of retail & distribution management
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International review on public and non-profit marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
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ECONIS (ZBW)
67
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
4
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
7
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
8
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
9
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
10
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
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