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isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenführung"
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Markenführung
Fashion
26
Mode
26
Consumer behaviour
19
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19
Bekleidungsindustrie
9
Clothing industry
9
Brand management
8
Textile distribution
7
Textilhandel
7
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5
Online retailing
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Online-Handel
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Retail trade
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fashion
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Au, Raymond
1
Bai, Yuli
1
Basu, Rituparna
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Carrillat, François A.
1
Casidy, Riza
1
Choi, Tsan-Ming
1
Hati, Sri Rahayu Hijrah
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Kikuchi, Kazuo
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Kim, Sang Jin
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Ko, Eunju
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Journal of economic behavior & organization : JEBO
Asia Pacific journal of marketing and logistics
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Sustainable Luxury : An International Perspective
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
3
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
4
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
5
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
6
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
7
Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
8
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
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