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isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Springer Series in Fashion Business"
~subject:"Advertising effects"
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Journal of economic behavior & organization : JEBO
Asia Pacific journal of marketing and logistics
Springer Series in Fashion Business
International journal of advertising : the review of marketing communications
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Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
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