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isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Ko, Eunju"
~person:"Pattusamy, Murugan"
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Consumer behaviour
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Fashion
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Ko, Eunju
Pattusamy, Murugan
Kim, Sang Jin
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Journal of economic behavior & organization : JEBO
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
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European management journal
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International marketing review
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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