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isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Markenartikel"
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Markenartikel
Mode
237
Fashion
229
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140
Consumer behaviour
136
Bekleidungsindustrie
84
Clothing industry
84
Textile distribution
64
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Journal of economic behavior & organization : JEBO
Journal of fashion marketing and management
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
8
The journal of brand management : an international journal
8
Journal of global fashion marketing : JGfM
7
Journal of business research : JBR
3
The journal of product & brand management
3
Business Analytics
2
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Springer eBook Collection
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Baltic Journal of Economic Studies
1
Biblioteca dell'economia d'azienda
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and branding geographies
1
Business history
1
Cogent business & management
1
Country of origin effect : looking back and moving forward
1
Economic geography
1
Economic inquiry : journal of the Western Economic Association International
1
Enterprise & society : the international journal of business history
1
EuroMed journal of business
1
Expert journal of marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Future Business Journal
1
Gadjah Mada international journal of business
1
Geografiska regionstudier
1
Global business review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
IU discussion papers - Marketing & Kommunikation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Inside marketing : practices, ideologies, devices
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of advertising : the review of marketing communications
1
International journal of applied management science : IJAMS
1
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ECONIS (ZBW)
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
4
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
5
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
6
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
7
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
8
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
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