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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"Journal of business research : JBR"
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1
Bhardwaj, Vertica
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Bruvold, Norman T.
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Journal of global marketing
Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
31
Finance India : the quarterly journal of Indian Institute of Finance
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Working Papers / eSocialSciences
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Working paper
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Indian journal of economics & business : IJEB
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Journal of international consumer marketing
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The Indian economic journal
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Issues in Indo-US trade and economic cooperation
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
International business and economics research journal
4
International journal of Indian culture and business management
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
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Occasional paper
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The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
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Working paper / Centre for Business Research, University of Cambridge
4
Appellate Body Reports
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Applied economics
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Asian survey : a bimonthly review of contemporary Asian affairs
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Economics working paper series
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Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
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Global trade law series
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International Journal of Economics and Business Research
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International journal of business and globalisation : IJBG
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International journal of emerging markets
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Journal of foreign exchange and international finance : JFEIF
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Journal of international economic law
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Journal of quantitative economics : official journal of the Indian Econometric Society
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Service innovation : a comparative study of US and Indian service firms
Thakur, Ramendra
;
Hale, Dena
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1108-1123
Persistent link: https://www.econbiz.de/10009756185
Saved in:
2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
4
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
5
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
6
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
7
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
8
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
9
A reduced version of the horizontal and vertical individualism and collectivism scale : a four-country assessment
Sivadas, Eugene
;
Bruvold, Norman T.
;
Nelson, Michelle R.
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10003717184
Saved in:
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