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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Innovation adoption"
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USA
Innovation adoption
India
37
Indien
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Consumer behaviour
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Brand image
8
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Beziehungsmarketing
5
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Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
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Hussain, Mahmood
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Sahay, Arvind
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
31
Finance India : the quarterly journal of Indian Institute of Finance
11
International journal of Indian culture and business management
11
Working paper
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Working Papers / eSocialSciences
9
Global business review
8
Indian journal of economics & business : IJEB
8
Journal of Indian business research
8
Journal of international consumer marketing
8
NBER working paper series
8
Policy research working paper : WPS
8
International journal of business information systems : IJBIS
7
SpringerLink / Bücher
7
IIMB management review
6
ILO Working Papers
6
The Indian economic journal
6
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
5
Discussion paper series / IZA
5
International journal of Indian culture and business management : IJICBM
5
International journal of business and globalisation : IJBG
5
International journal of business innovation and research : IJBIR
5
International journal of emerging markets
5
Issues in Indo-US trade and economic cooperation
5
The international journal of bank marketing : IJBM
5
International business and economics research journal
4
International journal of business innovation and research
4
Journal of business research : JBR
4
Journal of financial services marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of retailing and consumer services
4
MPRA Paper
4
Occasional paper
4
Technological forecasting & social change : an international journal
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
Working paper / Centre for Business Research, University of Cambridge
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Acta Universitatis Danubius / Oeconomica
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1
The moderating role of privacy concerns on intention to use smart wearable technologies : an integrated model combining UTAUT2 theoretical framework and privacy dimensions
Singh, Sindhu
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10014321498
Saved in:
2
A multi-stage model of adoption of online buying in India
Rajaretnam, Jeyachandran
;
Sheth, Jagdish N.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 60-72
Persistent link: https://www.econbiz.de/10011963086
Saved in:
3
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
4
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
5
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
6
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
7
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
8
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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