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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Service quality"
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Service quality
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Brand image
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Beziehungsmarketing
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Gautam, Vikas
2
Bakir, Aysen
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Bhardwaj, Vertica
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Biswas, Somdutta
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Das, Gurudas
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Ganesh, Gopala K.
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Girard, Tulay
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
33
International journal of services and operations management
23
International journal of Indian culture and business management
17
International journal of business excellence
14
Finance India : the quarterly journal of Indian Institute of Finance
13
Global business review
12
International journal of business information systems : IJBIS
10
NBER working paper series
10
The international journal of bank marketing : IJBM
10
Benchmarking : an international journal ; BIJ
9
Discussion paper series / IZA
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
International journal of services and operations management : IJSOM
9
Policy research working paper : WPS
9
Services marketing quarterly
9
Working Papers / eSocialSciences
9
Working paper
9
Indian journal of economics & business : IJEB
8
International journal of business and globalisation : IJBG
8
International journal of business excellence : IJBEX
8
International journal of quality & reliability management
8
The TQM journal : the international review of organizational improvement
8
International journal of productivity and quality management : IJPQM
7
Journal of international consumer marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
ILO Working Papers
6
International journal of financial services management : IJFSM
6
International journal of services, economics and management
6
The Indian economic journal
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Cogent business & management
5
India policy forum
5
International journal of Indian culture and business management : IJICBM
5
International journal of business and emerging markets : IJBEM
5
International journal of public sector performance management : IJPSPM
5
Issues in Indo-US trade and economic cooperation
5
Journal of business research : JBR
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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1
Convenience, satisfaction, and post-purchase behavior in India's health insurance market
Mathur, Tanuj
;
Das, Gurudas
;
Paul, Ujjwal Kanti
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011654401
Saved in:
2
Service quality perceptions of customers about mobile telecommunication services : a case of India
Gautam, Vikas
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010520771
Saved in:
3
Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Kaura, Vinita
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10009777265
Saved in:
4
Linkages between switching barriers and service recovery evaluation : an Indian exploration
Gautam, Vikas
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 147-154
Persistent link: https://www.econbiz.de/10010189501
Saved in:
5
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
6
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
7
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
8
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
9
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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