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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand management"
~subject:"Sustainable development"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
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698
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698
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124
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Journal of marketing management : MM
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
International journal of consumer studies
86
International journal of hospitality management
83
European journal of marketing : EJM
81
Journal of marketing communications
79
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
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Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Business strategy and the environment
36
European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
146
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
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