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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Sustainable development"
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Brand management
Sustainable development
Consumer behaviour
655
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654
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127
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109
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109
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81
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Journal of marketing management : MM
European journal of marketing : EJM
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
89
International journal of consumer studies
86
International journal of hospitality management
83
Journal of marketing communications
79
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
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59
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57
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55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
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International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
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Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Business strategy and the environment
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European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
138
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
8
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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