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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~subject:"Sustainable development"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
Consumer behaviour
590
Konsumentenverhalten
590
Fashion
137
Mode
137
Markenführung
93
Clothing
89
Bekleidung
88
Brand image
80
Markenimage
80
Bekleidungsindustrie
66
Clothing industry
66
USA
61
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60
Social Web
57
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57
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52
Relationship marketing
52
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50
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48
Textile distribution
41
Textilhandel
41
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40
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Internet marketing
37
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Großbritannien
34
Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
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Jugendliche
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Youth
31
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Marketing management
27
Marketingmanagement
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Phau, Ian
3
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Dall'Olmo Riley, Francesca
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Harris, Lloyd C.
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Kim, Jiyoung
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Bang Nguyen Viet
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Journal of marketing management : MM
Journal of fashion marketing and management
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
89
International journal of consumer studies
86
International journal of hospitality management
83
European journal of marketing : EJM
81
Journal of marketing communications
79
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
47
Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Business strategy and the environment
36
European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
108
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Pre-owned fashion as sustainable consumerism? : opportunities and challenges in the Vietnam market
Lam Hong Lan
;
Watkins, Jerry
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 577-594
Persistent link: https://www.econbiz.de/10014288987
Saved in:
10
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?
Chakraborty, Swagata
;
Sadachar, Amrut
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10013555076
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