//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand management"
~subject:"Sustainable development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sustainable development
Consumer behaviour
619
Konsumentenverhalten
619
Brand image
105
Markenführung
105
Markenimage
105
China
52
Cultural identity
52
Kulturelle Identität
52
Social Web
51
Social web
51
Beziehungsmarketing
50
Relationship marketing
50
Brand
48
Markenartikel
47
Designation of origin
44
Herkunftsbezeichnung
44
USA
42
United States
42
Internet marketing
41
Online-Marketing
41
National culture
35
Nationalkultur
35
Online retailing
35
Online-Handel
35
Advertising effects
30
Großbritannien
30
United Kingdom
30
Werbewirkung
30
Personality psychology
29
Persönlichkeitspsychologie
29
Comparison
28
Environmental consciousness
28
Luxury goods
28
Luxusgüter
28
Umweltbewusstsein
28
Vergleich
28
India
27
Indien
27
International marketing
27
more ...
less ...
Online availability
All
Undetermined
69
Free
1
Type of publication
All
Article
115
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
116
Aufsatz in Zeitschrift
116
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
116
Author
All
Arora, Amit
2
Arora, Anshu
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Fazli-Salehi, Reza
2
Harris, Lloyd C.
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McDonagh, Pierre
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Alpert, Frank
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Bacouël-Jentjens, Sabine
1
Baeza, Julia
1
Banerjee, Shubhomoy
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boyer, Michel
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bravo, Rafael
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of international consumer marketing
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
89
International journal of consumer studies
86
International journal of hospitality management
83
European journal of marketing : EJM
81
Journal of marketing communications
79
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
47
Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Business strategy and the environment
36
European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
more ...
less ...
Source
All
ECONIS (ZBW)
116
Showing
1
-
10
of
116
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
5
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
6
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
7
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
8
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
9
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
10
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->