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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Sustainable development"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
Consumer behaviour
602
Konsumentenverhalten
602
Advertising effects
140
Werbewirkung
140
Markenführung
122
Brand image
108
Markenimage
108
Advertising
102
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100
Internet marketing
94
Online-Marketing
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78
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56
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Cova, Bernard
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Dall'Olmo Riley, Francesca
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Kim, Dong Hoo
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Muehling, Darrel D.
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Alpert, Frank
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Amirshahi, Mirahmad
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Anh Hoang Minh Nguyen
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Journal of marketing management : MM
Journal of marketing communications
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
89
International journal of consumer studies
86
International journal of hospitality management
83
European journal of marketing : EJM
81
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
47
Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Business strategy and the environment
36
European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
136
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
9
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
10
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
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