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isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Brand management"
~subject:"Sustainable development"
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Brand management
Sustainable development
Consumer behaviour
307
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307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
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Journal of marketing management : MM
Journal of business research : JBR
426
The journal of product & brand management
286
Journal of retailing and consumer services
271
The journal of brand management : an international journal
269
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
89
International journal of consumer studies
86
International journal of hospitality management
83
European journal of marketing : EJM
81
Journal of marketing communications
79
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
51
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of global marketing
49
Journal of strategic marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
The journal of consumer marketing
47
Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of retail & distribution management
41
The IUP journal of brand management : IJBRM
40
International journal of contemporary hospitality management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Business strategy and the environment
36
European journal of marketing
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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