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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Emotion"
~subject:"Sustainable development"
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Brand management
Emotion
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
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Journal of marketing management : MM
Journal of business research : JBR
551
Journal of retailing and consumer services
381
The journal of product & brand management
292
The journal of brand management : an international journal
272
International journal of hospitality management
149
Psychology & marketing
145
International journal of consumer studies
112
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
102
Journal of marketing communications
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Marketing intelligence & planning
75
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
International journal of advertising : the review of marketing communications
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Journal of international consumer marketing
67
Marketing letters : a journal of research in marketing
66
Journal of promotion management : innovations in planning and applied research
65
Journal of travel and tourism marketing
64
International journal of contemporary hospitality management
63
Journal of the Academy of Marketing Science
62
SpringerLink / Bücher
62
Journal of fashion marketing and management
60
The journal of consumer marketing
59
Journal of hospitality marketing & management
58
Cogent business & management
57
Journal of marketing research : JMR
56
Journal of promotion management : JPM
56
Tourism management : research, policies, practice
56
International journal of internet marketing and advertising : IJIMA
55
International marketing review
55
European journal of marketing
54
Journal of marketing
54
Journal of strategic marketing
53
Journal of global marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of retail & distribution management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
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ECONIS (ZBW)
73
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1
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
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