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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Kognition"
~subject:"Sustainable development"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Kognition
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
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27
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22
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Marketingmanagement
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19
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Viral marketing
11
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Cova, Bernard
2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
482
Journal of retailing and consumer services
301
The journal of product & brand management
290
The journal of brand management : an international journal
273
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
97
International journal of consumer studies
94
International journal of hospitality management
93
European journal of marketing : EJM
90
Journal of marketing communications
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Marketing intelligence & planning
67
International journal of advertising : the review of marketing communications
65
Journal of international consumer marketing
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : innovations in planning and applied research
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
SpringerLink / Bücher
59
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
58
International journal of internet marketing and advertising : IJIMA
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of fashion marketing and management
53
Journal of strategic marketing
53
Journal of the Academy of Marketing Science
53
International marketing review
52
The journal of consumer marketing
52
Journal of global marketing
51
Journal of marketing research : JMR
51
Journal of promotion management : JPM
49
Cogent business & management
47
International journal of retail & distribution management
47
Journal of marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
International journal of contemporary hospitality management
43
European journal of marketing
42
Journal of retailing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of travel and tourism marketing
39
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ECONIS (ZBW)
68
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68
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
10
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
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