//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Kundenintegration"
~subject:"Sustainable development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kundenintegration
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
United Kingdom
27
Internet marketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Brand
19
Market research
19
Marktforschung
19
Markenartikel
18
Emotion
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
15
Umweltbewusstsein
15
Cognition
12
Customer integration
12
Kognition
12
Nachhaltige Entwicklung
12
Sustainability
12
Nachhaltigkeit
11
Viral marketing
11
Virales Marketing
11
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Gender
10
Geschlecht
10
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
62
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
64
Author
All
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
Malthouse, Edward C.
2
McDonagh, Pierre
2
Michaelidou, Nina
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Baron, Steve
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bowden, Jana
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Brownlie, Douglas
1
Calder, Bobby J.
1
Cantone, Luigi
1
Carlile, Claire
1
Carlson, Jeffrey R.
1
Cassidy, Kim
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Cléret, Baptiste
1
Collinger, Tom
1
Conduit, Jodie
1
Cova, Véronique
1
Dass, Mayukh
1
Davey, Bill
1
Dawes, John G.
1
Dermody, Janine
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
456
Journal of retailing and consumer services
316
The journal of product & brand management
288
The journal of brand management : an international journal
269
Psychology & marketing
100
International journal of hospitality management
94
International journal of consumer studies
92
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
86
Journal of marketing communications
82
Marketing intelligence & planning
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of international consumer marketing
63
Journal of the Academy of Marketing Science
60
Journal of promotion management : innovations in planning and applied research
59
Journal of strategic marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
International journal of advertising : the review of marketing communications
56
SpringerLink / Bücher
56
Cogent business & management
53
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of fashion marketing and management
52
The journal of consumer marketing
51
Journal of global marketing
50
International marketing review
49
Journal of promotion management : JPM
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
International journal of retail & distribution management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
International journal of contemporary hospitality management
40
Journal of Islamic marketing
40
The IUP journal of brand management : IJBRM
40
European journal of marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of travel and tourism marketing
37
Business strategy and the environment
36
Journal of international marketing
36
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->