//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Sustainable development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketingmanagement
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
United Kingdom
27
Internet marketing
22
Marketing management
22
Online-Marketing
22
Brand
19
Market research
19
Marktforschung
19
Markenartikel
18
Emotion
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
15
Umweltbewusstsein
15
Cognition
12
Customer integration
12
Kognition
12
Kundenintegration
12
Nachhaltige Entwicklung
12
Sustainability
12
Nachhaltigkeit
11
Viral marketing
11
Virales Marketing
11
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Gender
10
Geschlecht
10
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
73
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
74
Author
All
Beverland, Michael B.
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
Johnson, Lester W.
2
McDonagh, Pierre
2
Alpert, Frank
1
Armstrong, Kate
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Belk, Russell W.
1
Bettany, Shona M.
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Burke, Paul F.
1
Cantone, Luigi
1
Carlile, Claire
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
D'Souza, Clare M.
1
Dass, Mayukh
1
Davey, Bill
1
Dawes, John G.
1
Demangeot, Catherine
1
Dermody, Janine
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dixon, Skye-Maree
1
Dou, Wenyu
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
465
Journal of retailing and consumer services
302
The journal of product & brand management
290
The journal of brand management : an international journal
275
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
106
Journal of marketing communications
103
European journal of marketing : EJM
93
International journal of consumer studies
89
International journal of hospitality management
86
Marketing intelligence & planning
77
SpringerLink / Bücher
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of marketing
66
Journal of the Academy of Marketing Science
63
The journal of consumer marketing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
International journal of internet marketing and advertising : IJIMA
60
International journal of advertising : the review of marketing communications
59
Journal of strategic marketing
58
Marketing letters : a journal of research in marketing
58
Journal of fashion marketing and management
54
Cogent business & management
52
Journal of global marketing
52
Journal of promotion management : JPM
52
International marketing review
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of retail & distribution management
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of Islamic marketing
45
Journal of retailing
43
International journal of contemporary hospitality management
41
European journal of marketing
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The IUP journal of brand management : IJBRM
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of international marketing
39
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->