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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Social Web"
~subject:"Sustainable development"
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Brand management
Social Web
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social web
31
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27
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22
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Journal of marketing management : MM
Journal of business research : JBR
556
Journal of retailing and consumer services
391
The journal of product & brand management
294
The journal of brand management : an international journal
271
Psychology & marketing
126
International journal of consumer studies
117
Journal of marketing communications
112
International journal of internet marketing and advertising : IJIMA
108
Asia Pacific journal of marketing and logistics
107
International journal of hospitality management
104
European journal of marketing : EJM
90
Journal of promotion management : innovations in planning and applied research
84
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Marketing intelligence & planning
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of international consumer marketing
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Cogent business & management
70
Technological forecasting & social change : an international journal
70
Journal of the Academy of Marketing Science
69
SpringerLink / Bücher
67
Journal of fashion marketing and management
66
Journal of marketing
65
Journal of strategic marketing
62
Journal of global marketing
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Marketing letters : a journal of research in marketing
61
The journal of consumer marketing
60
Journal of travel and tourism marketing
58
International journal of contemporary hospitality management
56
International journal of electronic marketing and retailing : IJEMR
54
International marketing review
53
Journal of promotion management : JPM
53
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
50
Journal of Islamic marketing
48
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ECONIS (ZBW)
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1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
4
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
5
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
6
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
7
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
10
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
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