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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Sustainable development"
~subject:"Umweltbewusstsein"
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Brand management
Sustainable development
Umweltbewusstsein
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
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31
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Journal of marketing management : MM
Journal of business research : JBR
455
Journal of retailing and consumer services
302
The journal of product & brand management
288
The journal of brand management : an international journal
269
International journal of consumer studies
129
Psychology & marketing
110
International journal of hospitality management
103
Asia Pacific journal of marketing and logistics
102
Journal of marketing communications
85
European journal of marketing : EJM
82
Marketing intelligence & planning
78
Journal of international consumer marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of fashion marketing and management
60
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
58
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
56
Cogent business & management
55
Journal of global marketing
55
SpringerLink / Bücher
55
The journal of consumer marketing
55
Journal of strategic marketing
54
Journal of promotion management : JPM
53
Business strategy and the environment
52
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
52
International marketing review
51
Journal of the Academy of Marketing Science
51
Journal of marketing
49
International journal of contemporary hospitality management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of business ethics : JOBE
45
International journal of retail & distribution management
44
Journal of travel and tourism marketing
43
Journal of Islamic marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
European journal of marketing
36
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ECONIS (ZBW)
65
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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