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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Sustainable development"
~subject:"United Kingdom"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
United Kingdom
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
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Marketingmanagement
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Harris, Lloyd C.
3
Brownlie, Douglas
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1
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1
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1
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1
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1
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1
Athwal, Navdeep
1
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1
Chiang, Chang-Tang
1
Cléret, Baptiste
1
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1
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Journal of marketing management : MM
Journal of business research : JBR
437
Journal of retailing and consumer services
296
The journal of product & brand management
287
The journal of brand management : an international journal
269
International journal of consumer studies
120
Psychology & marketing
106
European journal of marketing : EJM
98
Asia Pacific journal of marketing and logistics
90
International journal of hospitality management
90
Journal of marketing communications
81
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of international consumer marketing
62
Journal of fashion marketing and management
58
Journal of promotion management : innovations in planning and applied research
57
SpringerLink / Bücher
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
International journal of retail & distribution management
51
International marketing review
51
Journal of the Academy of Marketing Science
51
Journal of strategic marketing
50
The journal of consumer marketing
50
Journal of global marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
Journal of marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of contemporary hospitality management
40
The IUP journal of brand management : IJBRM
40
Qualitative market research : an international journal
39
Business strategy and the environment
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
36
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ECONIS (ZBW)
84
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Consumers' identities and compartmentalisation tendencies in alcohol consumption
Gregory-Smith, Diana
;
Manika, Danae
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011753492
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