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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Sustainable development"
~subject:"Viral marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
Viral marketing
Consumer behaviour
307
Konsumentenverhalten
307
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
United Kingdom
27
Internet marketing
22
Marketing management
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Marketingmanagement
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Nachhaltigkeit
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Virales Marketing
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Cova, Bernard
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Journal of marketing management : MM
Journal of business research : JBR
528
Journal of retailing and consumer services
359
The journal of product & brand management
293
The journal of brand management : an international journal
273
International journal of hospitality management
143
Psychology & marketing
126
Journal of marketing communications
108
International journal of consumer studies
103
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
100
International journal of internet marketing and advertising : IJIMA
85
Marketing intelligence & planning
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of international consumer marketing
72
Cogent business & management
71
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Marketing letters : a journal of research in marketing
68
International journal of advertising : the review of marketing communications
67
International journal of contemporary hospitality management
67
Journal of the Academy of Marketing Science
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
SpringerLink / Bücher
64
Journal of strategic marketing
63
Journal of marketing
61
Journal of global marketing
59
Journal of travel and tourism marketing
58
The journal of consumer marketing
56
Journal of fashion marketing and management
54
Journal of promotion management : JPM
54
International marketing review
52
Tourism management : research, policies, practice
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Journal of hospitality marketing & management
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of retailing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing research : JMR
44
European journal of marketing
43
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ECONIS (ZBW)
67
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1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
5
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
6
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
7
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
8
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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