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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Kaufentscheidung"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Kaufentscheidung
Social web
Consumer behaviour
111
Konsumentenverhalten
111
USA
33
United States
33
Marketing management
11
Marketingmanagement
11
Personality psychology
11
Persönlichkeitspsychologie
11
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand management
6
Emotion
6
Markenführung
6
Brand image
5
Customer service
5
Kundenservice
5
Markenimage
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Marketing theory
5
Marketingtheorie
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Online retailing
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Online-Handel
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Persönlichkeitsmerkmal
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Social Web
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Dienstleistungsqualität
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New product development
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Preismanagement
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Baker, Andrew M.
1
Beatty, Sharon E.
1
Bright, Laura F.
1
Donthu, Naveen
1
Flight, Richard L.
1
Gillison, Stephanie T.
1
Grau, Stacy Landreth
1
Izzal Asnira Zolkepli
1
Kamarulzaman, Yusniza
1
Karahanna, Elena
1
Kitchen, Philip J.
1
Logan, Kelty
1
Machado, Joana C.
1
Porter, Constance Elise
1
Ramirez, Edward
1
Reynolds, Kristy E.
1
Rountree, Melissa Markley
1
Roy, Subhadip
1
Sett, Rahul Kumar
1
Xu, Sean Xin
1
Zhang, Nan
1
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Journal of marketing theory and practice
Journal of business research : JBR
208
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
47
Journal of internet commerce
46
Psychology & marketing
45
International journal of advertising : the review of marketing communications
44
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
40
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Cogent business & management
36
International journal of hospitality management
32
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of technology marketing : IJTMkt
30
Journal of the Academy of Marketing Science
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
International journal of business information systems : IJBIS
27
Journal of fashion marketing and management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of marketing
27
Journal of travel and tourism marketing
27
Marketing intelligence & planning
26
Journal of consumer behaviour : an international research review
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
International journal of contemporary hospitality management
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
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ECONIS (ZBW)
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1
Satisfaction while shopping for another person : how others' product evaluations influence shopper satisfaction
Gillison, Stephanie T.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011912856
Saved in:
2
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
3
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
4
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
5
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
6
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
7
The consumer adoption of sustainability-oriented offerings : toward a middle-range theory
Ramirez, Edward
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10010231847
Saved in:
8
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
Saved in:
9
Feeling the urge : affect in impulsive and compulsive buying
Flight, Richard L.
;
Rountree, Melissa Markley
;
Beatty, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10009688896
Saved in:
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