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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Kundenzufriedenheit
Social web
Consumer behaviour
111
Konsumentenverhalten
111
USA
33
United States
33
Marketing management
11
Marketingmanagement
11
Personality psychology
11
Persönlichkeitspsychologie
11
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Customer satisfaction
8
Brand management
6
Emotion
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Markenführung
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Brand image
5
Customer service
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Kundenservice
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Markenimage
5
Marketing theory
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Marketingtheorie
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Online retailing
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Online-Handel
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Personality trait
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Persönlichkeitsmerkmal
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Social Web
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Comparison
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Dienstleistungsqualität
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Kaufentscheidung
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New product development
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Preismanagement
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Product quality
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Amos, Clinton
1
Baker, Andrew M.
1
Barnes, Donald C.
1
Bednarz Beauchamp, Michelle
1
Bright, Laura F.
1
Brockhaus, Sebastian
1
Carrillat, François A.
1
Donthu, Naveen
1
Fawcett, Amydee M.
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Fawcett, Stanley E.
1
Gillison, Stephanie T.
1
Grau, Stacy Landreth
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Hennigs, Nadine
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Izzal Asnira Zolkepli
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Karahanna, Elena
1
Kitchen, Philip J.
1
Knemeyer, A. Michael
1
Lacey, Russell
1
Logan, Kelty
1
Machado, Joana C.
1
Mulki, Jay P.
1
Porter, Constance Elise
1
Reynolds, Kristy E.
1
Roy, Subhadip
1
Schmidt, Steffen
1
Voss, Kevin E.
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Webster, Cynthia
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Wiedmann, Klaus-Peter
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Journal of marketing theory and practice
Journal of retailing and consumer services
466
Journal of business research : JBR
332
International journal of hospitality management
212
The journal of services marketing
116
Journal of hospitality marketing & management
109
Journal of travel and tourism marketing
109
International journal of internet marketing and advertising : IJIMA
102
Cogent business & management
101
International journal of contemporary hospitality management
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Psychology & marketing
85
Tourism management : research, policies, practice
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Technological forecasting & social change : an international journal
72
The journal of product & brand management
72
International journal of electronic marketing and retailing : IJEMR
70
Asia Pacific journal of marketing and logistics
69
Journal of internet commerce
66
Services marketing quarterly
61
International journal of consumer studies
60
The service industries journal
57
Journal of promotion management : innovations in planning and applied research
56
Journal of strategic marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
Journal of marketing communications
52
Journal of the Academy of Marketing Science
51
Journal of electronic commerce research : JECR
50
Journal of service management
50
Service business
50
European journal of marketing : EJM
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
The journal of brand management : an international journal
48
International journal of business information systems : IJBIS
45
Marketing intelligence & planning
44
International journal of advertising : the review of marketing communications
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of service research : JSR
41
Journal of marketing
40
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ECONIS (ZBW)
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1
Satisfaction while shopping for another person : how others' product evaluations influence shopper satisfaction
Gillison, Stephanie T.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011912856
Saved in:
2
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
3
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
4
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
5
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
6
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
7
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
Saved in:
8
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
9
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
10
To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.
;
Bednarz Beauchamp, Michelle
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10003997681
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