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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
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Marketing management
11
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Baker, Andrew M.
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Brashear-Alejandro, Thomas
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Bright, Laura F.
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Donthu, Naveen
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Izzal Asnira Zolkepli
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Journal of marketing theory and practice
Journal of business research : JBR
523
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
Journal of promotion management : innovations in planning and applied research
83
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of international consumer marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Cogent business & management
65
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Journal of fashion marketing and management
60
Journal of strategic marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
European journal of marketing
43
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1
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
4
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
5
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Saved in:
6
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
Saved in:
7
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Saved in:
8
Does consumers' future buying behavior regarding products that are returned influence the way consumers want returned goods to be disposed?
Miranda, Mario J.
;
Jegasothy, Kandiah
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10003897869
Saved in:
9
Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
Saved in:
10
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
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