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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Markenimage"
~subject:"Social web"
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Markenimage
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Baker, Andrew M.
1
Bright, Laura F.
1
Broyles, S. Allen
1
DeCarlo, Thomas E.
1
Donthu, Naveen
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Grau, Stacy Landreth
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Hennigs, Nadine
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Izzal Asnira Zolkepli
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Ramaswami, Sridhar
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Schumann, David W.
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Wiedmann, Klaus-Peter
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Journal of marketing theory and practice
Journal of business research : JBR
505
Journal of retailing and consumer services
361
The journal of product & brand management
263
The journal of brand management : an international journal
225
Psychology & marketing
131
International journal of internet marketing and advertising : IJIMA
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
Journal of international consumer marketing
87
European journal of marketing : EJM
86
International journal of hospitality management
84
International journal of consumer studies
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of promotion management : innovations in planning and applied research
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
The journal of consumer marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Cogent business & management
70
Marketing intelligence & planning
69
Technological forecasting & social change : an international journal
69
Journal of global marketing
68
International journal of advertising : the review of marketing communications
67
Journal of travel and tourism marketing
67
Journal of marketing
65
Journal of fashion marketing and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing management : MM
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
59
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Tourism management : research, policies, practice
52
Journal of Islamic marketing
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of internet commerce
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Young consumers : insight and ideas for responsible marketers
47
International journal of advertising : the quarterly review of marketing communications
45
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1
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
4
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
5
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
6
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
Saved in:
7
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
8
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
9
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
Saved in:
10
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
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