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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Marketingmanagement"
~subject:"Social web"
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Marketingmanagement
Social web
Consumer behaviour
111
Konsumentenverhalten
111
USA
33
United States
33
Marketing management
11
Personality psychology
11
Persönlichkeitspsychologie
11
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Customer satisfaction
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8
Brand management
6
Emotion
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Markenführung
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Online retailing
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Alhouti, Sarah
1
Babakus, Emin
1
Baker, Andrew M.
1
Besharat, Ali
1
Bright, Laura F.
1
Brown McCabe, Deborah
1
Butler, Timothy D.
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Coley, Linda Silver
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Cooper, Martha C.
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Curran, James M.
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D'Souza, Giles
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Donthu, Naveen
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1
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Howley, Michael J.
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Iyer, Rajesh
1
Izzal Asnira Zolkepli
1
Kamarulzaman, Yusniza
1
Karahanna, Elena
1
Kitchen, Philip J.
1
Liao-Troth, Sara
1
Little, Joseph P.
1
Logan, Kelty
1
Machado, Joana C.
1
McCabe, Jim
1
Mentzer, John T.
1
Morgan, Felicia N.
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Nejad, Mohammad G.
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Ozcan, Timucin
1
Porter, Constance Elise
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Roy, Subhadip
1
Sett, Rahul Kumar
1
Sheinin, Daniel A.
1
Sherrell, Daniel L.
1
Sheth, Jagdish N.
1
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Journal of marketing theory and practice
Journal of business research : JBR
263
Journal of retailing and consumer services
213
International journal of internet marketing and advertising : IJIMA
98
Journal of marketing communications
80
The journal of product & brand management
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
63
Psychology & marketing
56
The journal of brand management : an international journal
56
Journal of marketing management : MM
53
Journal of promotion management : innovations in planning and applied research
53
International journal of advertising : the review of marketing communications
52
Journal of marketing
50
Asia Pacific journal of marketing and logistics
47
Journal of internet commerce
47
International journal of consumer studies
44
Cogent business & management
43
International journal of electronic marketing and retailing : IJEMR
41
Journal of the Academy of Marketing Science
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing : EJM
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of electronic commerce research : JECR
37
Marketing intelligence & planning
37
International journal of technology marketing : IJTMkt
36
International journal of hospitality management
35
Journal of strategic marketing
35
Journal of management information systems : JMIS
33
Tourism management : research, policies, practice
33
Business horizons
32
Electronic commerce research
32
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
30
Journal of fashion marketing and management
29
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ECONIS (ZBW)
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1
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
4
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
5
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
6
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
7
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
8
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
9
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
10
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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