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isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Relationship marketing"
~subject:"Social web"
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Relationship marketing
Social web
Consumer behaviour
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Marketing management
11
Marketingmanagement
11
Personality psychology
11
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Anitsal, Ismet
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Baker, Andrew M.
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Mark, Tanya
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Meuter, Matthew L.
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Roy, Subhadip
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Journal of marketing theory and practice
Journal of retailing and consumer services
574
Journal of business research : JBR
475
International journal of hospitality management
189
The journal of product & brand management
125
The journal of services marketing
124
International journal of internet marketing and advertising : IJIMA
111
Psychology & marketing
107
The journal of brand management : an international journal
97
Cogent business & management
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of travel and tourism marketing
93
Journal of the Academy of Marketing Science
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
International journal of contemporary hospitality management
86
Journal of hospitality marketing & management
86
Asia Pacific journal of marketing and logistics
84
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of strategic marketing
73
Journal of marketing
70
Journal of promotion management : innovations in planning and applied research
70
The service industries journal
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of retailing
69
Tourism management : research, policies, practice
67
Journal of internet commerce
65
Marketing intelligence & planning
65
European journal of marketing : EJM
64
International journal of consumer studies
64
Journal of marketing communications
63
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
54
The international review of retail, distribution and consumer research
52
International journal of retail & distribution management
51
Services marketing quarterly
51
Journal of service research : JSR
49
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ECONIS (ZBW)
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1
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
4
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
5
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
6
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
Saved in:
7
Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Beitelspacher, Lauren Skinner
;
Hansen, John D.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10009551725
Saved in:
8
Revisiting the relationship between consumer loyalty and price sensitivity : the moderating role of deal-proness
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009243291
Saved in:
9
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
10
Is "consumer orientation" a dimension of market orientation in consumer markets?
Coley, Linda Silver
;
Mentzer, John T.
;
Cooper, Martha C.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10003962430
Saved in:
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