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isPartOf:"Journal of strategic management education : JSME"
type_genre:"Case study"
~subject:"Low-cost strategy"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Low-cost strategy
Marketing management
Großbritannien
9
United Kingdom
9
Business start-up
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Firm growth
2
KMU
2
SME
2
Unternehmensgründung
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Augenoptik
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British Telecom
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Cranfield School of Management
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Case study
Aufsatz in Zeitschrift
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English
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Laffey, Des
1
Lowe, Ben
1
Lowe, Julian F.
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Lynch, David
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Journal of strategic management education : JSME
European journal of marketing : EJM
10
Journal of marketing management : MM
9
Journal of strategic marketing
6
Marketing intelligence & planning
5
The marketing review
4
International journal of nonprofit and voluntary sector marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The service industries journal
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
International journal of entrepreneurship and small business
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Building corporate identity, image and reputation in the digital era
1
Business ethics : a European review
1
Business history
1
Business strategy series
1
Corporate communications : an international journal
1
E-marketing ; Vol. 3
1
Economic research
1
Economics of innovation and new technology
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Entrepreneurship, theory and practice : ET & P
1
Environment & planning
1
European Sport management quarterly : ESMQ
1
Food marketing
1
Global journal of business research : GJBR
1
History of retailing and consumption
1
IEEE transactions on engineering management : EM
1
Industrial and corporate change
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of electronic finance : IJEF
1
International journal of hospitality management
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ECONIS (ZBW)
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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
Saved in:
2
Glasses direct : a case study of market entry in the UK opticians market
Laffey, Des
- In:
Journal of strategic management education : JSME
5
(
2009
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003981303
Saved in:
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