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isPartOf:"Journal of strategic management education : JSME"
type_genre:"Case study"
~subject:"Marketingmanagement"
~subject:"Niedrigpreisstrategie"
~subject:"Telecommunications industry"
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Laffey, Des
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Lowe, Ben
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Lynch, David
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Journal of strategic management education : JSME
Behavioral operational research : theory, methodology and practice
1
Building corporate identity, image and reputation in the digital era
1
Context and semantics for knowledge management : technologies for personal productivity
1
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
1
E-marketing ; Vol. 3
1
Entrepreneurship marketing : principles and practice of SME marketing
1
European journal of marketing : EJM
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Global journal of business research : GJBR
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IEEE transactions on engineering management : EM
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International journal of wine business research : IJWBR
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of general management
1
Journal of strategy and management
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Kultur und soziale Praxis
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Leading HR
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MIS quarterly executive
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Psychology & marketing
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R & D management
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Routledge critical studies in tourism, business and management
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Strategic change : SC ; briefings in entrepreneurial finance
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The corporate social responsibility reader
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The marketing review
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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
Saved in:
2
Enterprise 2.0 : the case of British Telecom
Ramdani, Boumediene
;
Rajwani, Tazeeb
- In:
Journal of strategic management education : JSME
6
(
2010
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10009153635
Saved in:
3
Glasses direct : a case study of market entry in the UK opticians market
Laffey, Des
- In:
Journal of strategic management education : JSME
5
(
2009
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003981303
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