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isPartOf:"MPRA Paper"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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MPRA Paper
Europäische Hochschulschriften / 5
Journal of marketing
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Marketing theory
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
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Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
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2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
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GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
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Journal of historical research in marketing
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1
The impact of government interventions on COVID-19 spread and consumer spending
Zhao, Nan
;
Yao, Song
;
Thomadsen, Raphael
;
Wang, Chong Bo
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3302-3318
Persistent link: https://www.econbiz.de/10014551275
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2
A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
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3
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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4
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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5
Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court
;
Nenkov, Gergana Y.
;
Blanchard, …
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
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6
Alphanumeric vs. numeric token systems and the healthcare experience : field evidence from healthcare delivery in india
Rathee, Shelly
;
Narula, Kritika
;
Mishra, Arul
;
Mishra, …
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 1180-1221
Persistent link: https://www.econbiz.de/10014295475
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7
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
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8
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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9
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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10
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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