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isPartOf:"MPRA Paper"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing
118
Theorie
47
Theory
46
marketing
42
Deutschland
35
Lieferantenmanagement
35
Marketing management
35
Marketingmanagement
35
Supplier relationship management
35
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34
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27
Business-to-business marketing
27
industrial marketing
23
Relationship marketing
19
business marketing
19
Consumer behaviour
15
Konsumentenverhalten
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Strategisches Management
11
Market research
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Marktforschung
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Innovationsmanagement
8
USA
8
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Innovation
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Graduate economics education
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Unternehmen
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German
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Gleitsmann, Beate M.
2
Schaller, Christian
2
Besson, Ekaterina
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Ching, Lim Ai
1
Eisend, Martin
1
Ennew, Christine T.
1
Fantapié Altobelli, Claudia
1
Gemünden, Hans Georg
1
Göbl, Martin
1
Helm, Sabrina
1
Högl, Martin
1
Jungwirth, Georg
1
Krishnan, Vijaykumar
1
Lennerts, Silke
1
Lieven, Theo
1
Long, Yu
1
Molner, Sven
1
Niculescu, Mihai
1
Nissen, Dirk
1
Payne, Collin R.
1
Schmid, Carl-Heiner
1
Seilheimer, Christian
1
Skjølsvik, Tale
1
Stone, Merlin
1
Tomczak, Torsten
1
Vieira, Armando Luis
1
Wang, Guocai
1
Wang, Xiaoyan
1
Wee, Chow Hou
1
Winklhofer, Heidi
1
Woodcock, Neil
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Zondag, Marcel M.
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Deutschland / Bundeswehr / Universität Hamburg
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MPRA Paper
Gabler Edition Wissenschaft
Journal of business-to-business marketing
SpringerLink / Bücher
18
Journal of business research : JBR
12
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Springer eBook Collection
6
Cogent business & management
5
Handbook of relationship marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of modelling in management
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Wirtschaftswissenschaft
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Markt und Konsum
4
Springer eBook Collection / Business and Economics
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Business horizons
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Die Bank
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
Hamburger Schriften zur Marketingforschung
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of operations management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management
3
Marketing theory
3
Meddelanden från Svenska Handelshögskolan
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of product & brand management
3
The marketing review
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ECONIS (ZBW)
19
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19
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1
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
2
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
4
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
5
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
6
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
7
The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
Saved in:
8
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
9
Internes Marketing, Unternehmenskultur und marktorientiertes Verhalten : direkte, indirekte und moderierende Effekte
Gleitsmann, Beate M.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400543
Saved in:
10
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
1
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