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isPartOf:"MPRA Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrie"
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Bibliometrie
Marketing
280
Marketing management
106
Marketingmanagement
106
marketing
40
Consumer behaviour
32
Konsumentenverhalten
32
Innovation
31
Firm performance
30
Unternehmenserfolg
29
B-to-B-Marketing
28
Business-to-business marketing
28
USA
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Lieferantenmanagement
18
Relationship marketing
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Supplier relationship management
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Beziehungsmarketing
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Bibliometrics
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Business start-up
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Dynamic capabilities
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Dynamische Kompetenzen
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Entrepreneurship
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Marketing theory
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Ressourcenorientierter Ansatz
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Competitive advantage
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Industrie
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KMU
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Di Benedetto, C. Anthony
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Armstrong, Jon Scott
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Baumgarth, Carsten
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Beliaeva, Tatiana
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Biemans, Wim G.
1
Carrete-Lucero, Lorena de la Paz
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Corbo, Leonardo
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Driessen, Paul H.
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Kraus, Sascha
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Silva, Susana C.
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MPRA Paper
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing : ZFP ; journal of research and management
6
International journal of consumer studies
4
Journal of marketing education : JME
4
Psychology & marketing
4
ERIM report series research in management
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of promotion management : innovations in planning and applied research
3
The marketing review
3
Arts marketing : an international journal ; AM
2
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Discussion paper / Center for Economic Research, Tilburg University
2
International journal of business environment : IJBE
2
International marketing review
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of marketing theory and practice : JMTP
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The journal of personal selling & sales management : JPSSM
2
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
15
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1
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
2
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
5
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
6
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
7
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
8
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
9
The evolving role of artificial intelligence in marketing : a review and research agenda
Vlačić, Božidar
;
Corbo, Leonardo
;
Silva, Susana C.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 187-203
Persistent link: https://www.econbiz.de/10012494515
Saved in:
10
Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013) : a citation analysis
Di Benedetto, C. Anthony
;
Sarin, Shikhar
;
Belkhouja, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 13-17
Persistent link: https://www.econbiz.de/10011822275
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