//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"MPRA Paper"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marketing
217
Marketing management
69
Marketingmanagement
69
marketing
40
Consumer behaviour
39
Konsumentenverhalten
39
Innovation
23
USA
21
United States
21
Bibliometrics
19
Bibliometrie
19
Firm performance
18
Marketing theory
18
Unternehmenserfolg
18
Marketingtheorie
17
Marktforschung
15
Brand management
14
Markenführung
14
Entrepreneurship
13
Relationship marketing
13
Theorie
13
Theory
13
Beziehungsmarketing
12
Business start-up
12
Unternehmensgründung
12
Welt
11
World
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Entrepreneurship approach
10
KMU
9
SME
9
Social Web
9
Social web
9
Brand image
8
Entrepreneurial marketing
8
Markenimage
8
New product development
8
Produktentwicklung
8
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
15
Author
All
Stremersch, Stefan
3
Kayande, Ujwal
2
Lehmann, Donald R.
2
Roberts, John H.
2
Ambaye, Michele
1
Babin, Barry J.
1
Barnier, Virginie de
1
Beninger, Stefanie
1
Best, Susy F.
1
Bonnardel, Valérie
1
Cross, Samantha N. N.
1
Dekimpe, Marnik G.
1
Demangeot, Catherine
1
Donthu, Naveen
1
Emontspool, Julie
1
Francis, June N. P.
1
Galalae, Cristina
1
Gowreesunkar, Vanessa G. B.
1
Grier, Sonya A.
1
Griffin, Mitch
1
Hair, Joseph F.
1
Hattula, Johannes D.
1
Kienzler, Mario
1
Kipnis, Eva
1
Ko, Eunju
1
Kornelis, Marcel
1
Kowalkowski, Christian
1
Kumar, Satish
1
Leeflang, Peter
1
Merunka, Dwight
1
Pattnaik, Debidutta
1
Peñaloza, Lisa
1
Pullig, Chris
1
Reinartz, Werner J.
1
Reinecke, Sven
1
Rosenbaum, Mark S.
1
Rubera, Gaia
1
Schmidt, Martin
1
Schmitz, Christian
1
Shrum, L. J.
1
more ...
less ...
Published in...
All
MPRA Paper
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
European Journal of Marketing
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
SpringerLink / Bücher
7
Europäische Hochschulschriften / 5
6
Gabler Edition Wissenschaft
6
International journal of forecasting
6
International journal of market research
5
Journal of marketing management : MM
5
International Journal of Bank Marketing
4
International series in quantitative marketing
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International journal of wine business research : IJWBR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
Springer eBook Collection
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
2
Electronic markets : the international journal on networked business
2
Entrepreneurship, Marketing, Innovation
2
Foundations and trends in marketing : FTMKT
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
2
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
3
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
6
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
7
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
8
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
10
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->