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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing
213
Marketing management
68
Marketingmanagement
68
Consumer behaviour
36
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36
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22
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22
Firm performance
21
Marketing theory
21
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20
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19
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14
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Lim, Weng Marc
5
Grewal, Dhruv
4
Ko, Eunju
4
Dubinsky, Alan J.
3
El-Bassiouny, Noha
3
Huarng, Kun-Huang
3
Jafari, Aliakbar
3
Sandıkçı, Özlem
3
Angulo-Ruiz, Fernando
2
Bresciani, Stefano
2
Chari, Simos
2
Darroch, Jenny
2
Demangeot, Catherine
2
Donthu, Naveen
2
Feng, Hui
2
Homburg, Christian
2
Hulland, John
2
Hult, G. Tomas M.
2
Hunt, Shelby D.
2
Kilbourne, William E.
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Kipnis, Eva
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Kraus, Sascha
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Miles, Morgan P.
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Mustak, Mekhail
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Ngai, Eric W. T.
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Rouziès, Dominique
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Salminen, Joni
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2
Sirgy, M. Joseph
2
Srivastava, Rajendra Krishan
2
Thrassou, Alkis
2
Uslay, Can
2
Vrontis, Demetris
2
Webster, Frederick E.
2
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MPRA Paper
Journal of business research : JBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
101
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Journal of business economics : JBE
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
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ECONIS (ZBW)
213
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213
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis
;
Bernritter, Stefan F.
;
Ngai, Eric W. T.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
Saved in:
4
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
5
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
6
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
7
Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling
Das, Kallol
;
Patel, Jayesh D.
;
Sharma, Anuj
;
Shukla, Yupal
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013468821
Saved in:
8
Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail
;
Salminen, Joni
;
Mäntymäki, Matti
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
Saved in:
9
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
10
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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