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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
~person:"El-Bassiouny, Noha"
~person:"Pullig, Chris"
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El-Bassiouny, Noha
Pullig, Chris
Kaluzhsky, Mikhail
8
Grigorescu, Adriana
5
Lim, Weng Marc
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Ko, Eunju
4
Amroush, Fadi
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Huarng, Kun-Huang
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MPRA Paper
Journal of business research : JBR
African journal of business and economic research : AJBER
1
International journal of islamic marketing and branding
1
Journal of Islamic marketing : JIMA
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1
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
3
Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
Saved in:
4
'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar
;
Sandıkçı, Özlem
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
Saved in:
5
The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
Saved in:
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