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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Unternehmensgründung"
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Beziehungsmarketing
Unternehmensgründung
Marketing
170
Marketing management
55
Marketingmanagement
55
marketing
40
Consumer behaviour
32
Konsumentenverhalten
32
Innovation
17
Firm performance
16
Unternehmenserfolg
16
Brand management
14
Markenführung
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Entrepreneurship
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Relationship marketing
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Business start-up
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Corporate social responsibility
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Entrepreneurship approach
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Bibliometrics
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Brand image
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Alqahtani, Nasser
1
Boyd, D. Eric
1
Breier, Matthias
1
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1
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1
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1
Coleman, Linda Jane
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MPRA Paper
Journal of business research : JBR
SpringerLink / Bücher
27
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Gabler Edition Wissenschaft
13
Journal of research in marketing and entrepreneurship : JRME
10
Journal of strategic marketing
9
The journal of business & industrial marketing
9
Journal of business-to-business marketing
8
Journal of research in marketing and entrepreneurship
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Cogent business & management
6
Hamburger Schriften zur Marketingforschung
6
Marketing intelligence & planning
6
Springer eBook Collection
6
Handbook of relationship marketing
5
Journal of modelling in management
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Springer eBook Collection / Business and Economics
5
Wirtschaftswissenschaft
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
FGF-Entrepreneurship-research-Monographien
4
International journal of technology marketing : IJTMkt
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Markt und Konsum
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
DUV / Wirtschaftswissenschaft
3
Die Bank
3
Edward Elgar E-Book Archive
3
Entrepreneurial marketing
3
Eurasian studies in business and economics
3
Gabler Edition Wissenschaft / Entrepreneurship
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
International journal of economic perspectives : IJEP
3
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ECONIS (ZBW)
22
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22
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1
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
2
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
3
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
6
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
7
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
8
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
9
Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
10
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
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