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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Market research"
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Consumer behaviour
Market research
Marketing
170
Marketing management
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Marketingmanagement
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marketing
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32
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16
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El-Bassiouny, Noha
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MPRA Paper
Journal of business research : JBR
SpringerLink / Bücher
33
Journal of Islamic marketing : JIMA
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of marketing research : JMR
15
Marketing theory
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Springer eBook Collection
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Europäische Hochschulschriften / 5
10
Journal of Islamic marketing
10
Marketing intelligence & planning
10
Psychology & marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Edward Elgar E-Book Archive
8
Journal of retailing and consumer services
8
Premier reference source
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Springer eBook Collection / Business and Economics
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of historical research in marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
International journal of forecasting
6
International journal of market research
6
Journal of business-to-business marketing
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Journal of food products marketing
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Journal of modelling in management
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ECONIS (ZBW)
38
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1
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
4
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
5
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
6
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
7
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
8
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
9
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
10
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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