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isPartOf:"Management decision : MD"
~isPartOf:"Journal of business research : JBR"
~person:"Kottikas, Konstantinos G."
~subject:"Marketing management"
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Market-driving strategy
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Kottikas, Konstantinos G.
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Management decision : MD
Journal of business research : JBR
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
2
Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
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