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isPartOf:"Marketing letters : a journal of research in marketing"
~accessRights:"restricted"
~person:"Blanchard, Simon J."
~person:"Gunasti, Kunter"
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Consumer behaviour
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Blanchard, Simon J.
Gunasti, Kunter
Kim, Jungkeun
3
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2
Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
2
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
3
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
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