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isPartOf:"Marketing letters : a journal of research in marketing"
~accessRights:"restricted"
~person:"Blanchard, Simon J."
~person:"Trump, Rebecca K."
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Consumer behaviour
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Brand image
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Brand management
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Brand personality, motivation
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Blanchard, Simon J.
Trump, Rebecca K.
Kim, Jungkeun
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Barone, Michael J.
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
3
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
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